The Biggest Mistakes in Web Design Part Two – Splash Pages

Splash pages are utterly pointless. There, I’ve set out my stall and I’m quite proud of my stance.

Now, if everyone believed what I said religiously then I’d firstly not have much to write about here and secondly I’d be a millionaire many times over. I’m not rolling in cash and in the most part people ignore me, so I’d better start explaining my position.

A splash page is a single page that greets the unwary Internet surfer when they visit a web page and it usually (in the least offensive cases) has a nice picture and a ‘click here to enter’ button. What it attempts to do is to impress you with their ability to draw a picture or have a nice animation of a bird or something, I’m not sure exactly why, they just do.

Anyway, in some cases they reach new levels of turpitude by making us listen to some music whilst we scramble across our keyboard for the ‘mute’ button. This usually ends up with my CD being ejected by mistake due to the habit of many laptop manufacturers of making their buttons invisible until touched. Clever, that.

That’s beside the point, what I’m trying to explain is that splash pages are absolutely and without exception an annoying part of the web that I really thought had gone away for good. But they’re still around and appear to be growing in popularity.

But why? What is it with companies who feel they have to inflict their own brand of multi-media hell on those that simply want to have a good look around a site? Why are you doing this to us? WHY?

Even worse are those that insist on using Flash. I like Flash a lot, but only when used sparingly. Flash is superb 토토사이트 at getting information across to people in interesting ways and it’s pretty much the best method of viewing multimedia content, but when overused it just gets in the way.

When I view a website I just want to view the information I came to see and then do something with that information. If I have to wait for a flock of seagulls to whizz across the page until a phone number is revealed or even worse – before the page with all the text on can appear then I’m just going to go somewhere else.

And herein lays the rub. People want to get to information quickly and without hindrance and if you put barriers in their way then they will simply go back to the pool of 50-billion or so other websites to find one that does service their needs.

If you have a splash page then do yourself a favour and be done with it. Cast it out into the great trashcan on the web and let your website free so people can enjoy it in all its splendour.

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